The Evidence-Based Church: An Orientation Guide to Enhance Retention

An evidence-based church is the practice of using current human resource principles and industrial psychology to enhance retention and decrease turnover. Many modern contemporary churches have an orientation program for church membership. The common thread between these programs includes an opportunity to communicate the purpose and expectations of the church. The culture is introduced to allow new and prospective church members to assimilate towards a unique church experience.

The manner in which people join your church will determine their effectiveness as members for years to come … If little is required to join, very little can be expected from your members later on – Rick Warren

Identifying the culture church begins by asking the right questions leading to an evidence-based change. An evidence-based change began from the medical profession then moved to human resources. Rather than cookie-cutting their approach like all cancer patients need immediate chemotherapy, physicians began examining patients by asking the right questions leading to the most effective treatment.

According to Transformative HR authors John W. Boudreau and Ravin Jesuthasan, one of the starting points for evidence-based change include identifying the demand-side and supply-side segmentations. Demand-side segmentation focuses on what the organization needs while supply-side segmentation focuses on attracting and motivating behaviors. Both of these concepts should be incorporated into an orientation program to enhance retention and reduce turnover.

Demand-Side Segmentation 
Church must share clear expectations through an orientation program addressing membership expectations. This includes sharing the culture of the church which will address their uniqueness amongst other respective churches.

The gospel should be introduced as part of the orientation program however the presentation should be complement the church culture. One should not assume that a person knows Christ because…

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