Samsung won’t stop saying weird things about the Galaxy S8’s design

A little over three weeks ago, Samsung felt it needed to explain the design of its gorgeous Galaxy S8 to everyone with yet another annoying design story. If you ask me, the Galaxy S8’s design doesn’t need any explanations, at least as long as they sound as bad as the design posts Samsung used to write when it had to defend its plastic phones. But Samsung did it anyway. For some reason, Samsung is now back with a second Galaxy S8 design story, and it’s just as equally disturbing as the first one.

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This time around, the blog post is structured as an interview between Samsung and Samsung. I’m not even going to get into the fact that a Samsung employee is interviewing a different Samsung employee for the time being. Let’s just check out some of the “best” parts of it.

The oneness is back

“It’s often said that the whole is greater than the sum of its parts, and this certainly rings true for smartphones,” Samsung designer Hyoungshin Park said. “So, in line with our philosophy of neutrality, we aimed to create a seamless design that highlights the visual unity of the device under the concept of ‘oneness.’”

“The Galaxy S8 in particular is differentiated by the oneness of its materials,” designer Hyejin Bang answered when asked how the concept of oneness applies to glass and metal.

Later in the interview the reporter asked this question: “Considering so many different people worked on various aspects of the design, how were you able to apply the concept of ‘oneness’ to create a coherent design?” It really is something every Galaxy S8 user should know.

The response itself would not be important, but Park gave us this tidbit: “Designing the Galaxy S8 was a lengthy, systematic process – one that lasted much longer than a year! – and required a great deal of teamwork.” Later in the interview, Samsung designers explained how they interacted with…

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