Four Ways to Improve Your Online Marketplace for a Better Shopping Experience

Goodway Technologies

We are committed to providing not just exceptional products to our customers, but an equally pleasant experience at any point in their relationship with Goodway. – Tim Robb, Vice President, Marketing and Strategic Business Development for Goodway

In today’s B2B world, there are no longer choices when it comes to websites. You need a mobile – and preferably responsive – website, you need relevant, timely and engaging content and, if you sell products online, you need an easy-to-use buying experience. The Amazon“ation” of B2B online marketing is in full effect, and the first place buyers go to research products and services is online before they choose a company or product. To meet these exacting needs and standards, Goodway Technologies has recently launched a new website with a completely redesigned experience, making it easier to research, purchase or receive a quote on products.

The complexity of website design and the user experience has changed drastically over the years. Tim Robb, Vice President, Marketing and Strategic Business Development for Goodway created his first website almost twenty years ago and said these new additions to the Goodway website and marketplace are needed, and necessary.

“We are committed to providing not just exceptional products to our customers, but an equally pleasant experience at any point in their relationship with Goodway,” says Robb. “For example, we have seen a massive increase in the number of prospective customers doing their research using a mobile device and our goal is to make it easier for them to find the information they need, whether product related or informative content.”

Below are four ways any business can improve their website or…

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